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VETTA

January 21, 2021



Maybe you’ve heard of this very under the radar thing called a capsule wardrobe? Oh you have? Oh good! I kid, but really who hasn’t heard of the capsule wardrobe these days? I tried to live my life with fewer (37) pieces of clothing and honestly it wasn’t for me. But (!) I did learn a lot from that experience and realize that I wear a lot less than I own and have adjusted my shopping habits accordingly.

I heard about VETTA when I was going through this capsule wardrobe journey and honestly fell in love with the idea and the aesthetic (even if it was a tad out of my price range). VETTA now has several different capsule styles that target the type of clothing you may need for your lifestyle: everyday, glam, refined, luxe, and lounge to name a few. The idea is that you can buy a few versatile pieces and mix and match to create enough outfits to get you through. While these pieces tend to be on the pricier side they are made to be worn in many ways, made to be worn multiple times per week, and made ethically using sustainable practices.

VETTA is a sustainable female owned company working toward more thoughtful wardrobes. VETTA is committed to sustainable fabrics and responsible factories. They are dedicated to being responsible in every aspect of their business, because they believe that the little things can make a big difference. They understand that every aspect of their supply chain has an impact on people and the planet, and they strive to be more responsible and sustainable with each new collection.

So let’s dive into that supply chain a little bit starting with fabrics.

Fabric

Textiles have a big impact on the environment and VETTA tries to choose those fabrics that affect the environment in the least negative way. Criteria for this includes: water and pesticide use during fiber growth, renewability of resources, energy and chemical use during processing, as well as fabric care, longevity, and biodegradability.

Tencel
  • Made from wood fibers that are sustainably harvested, requires less water than other fabrics, and is biodegradable.
  • Uses a closed loop system that recycles solvents rather than releasing them into the environment.
Linen
  • Made from flax (a natural fiber) which does not require pesticides of other chemicals like conventionally farmed cotton. Is biodegradable and gets better with time.
BCI Supima Cotton
  • Supima is short for superior pima. Fibers are longer which means the cotton lasts longer, is super soft, and is less likely to pil.
  • Makes up less than 1% of all the cotton grown in the US.
  • Grown under Better Cotton Initiative (BCI) standards which are used around the world to push the cotton industry in a more sustainable direction.
Organic Cotton (twill and yarn)
  • Made overseas in partner mills.
  • GOTS certified (read about that here) which ensures that it passes strict environmental and social criteria.
  • Organic cotton is made from natural fibers that don’t use pesticides or chemicals and is biodegradable.
Recycled Polyester
  • Recycled materials divert trash from landfills.
  • Recycled polyester is just like new polyester in that it is durable, easy to care for, and can be made into many designs but it doesn’t use new resources whose extraction harms the planet.
Ecovero
  • The most ecological and sustainable viscose that can be made today. Uses Forest Stewardship Council and Program for the Endorsement of Forest Certification certified raw materials (rather than wood from rainforests), recycles all chemicals used in a closed loop process, and uses 50% less energy and water than conventional viscose.
Lenzing Modal Ponte
  • Designed from scratch with a US based fabric mill.
  • Ponte is usually made from a mix of rayon, nylon, and spandex. For Lenzing Modal Ponte rayon is replaced with lenzing modal which is made with sustainable harvested beech trees and conventional nylon is replaced with econly which is regenerated nylon made from nylon waste.
  • This fabric is produced in a mill in California that has strict environmental standards to ensure that fibers are properly handled.
Deadstock
  • Materials leftover from other designers. This avoids creating something new (and all the waste that goes along with that) while also keeping existing materials out of the landfill.

Okay now that we understand the ins and outs of the many fabrics that VETTA uses lets dive into their factories.

Factories

Factories chosen based on expertise and social responsibility.

Woven Factory
  • New York City, USA
  • A family run business with managers that have been there for 30+ years.
Sweater Factory
  • Los Angeles, USA
  • Clean and well maintained. Audited annually to ensure social and environmental compliance.
  • Gets 70% of energy from solar power.
T Shirt Factory
  • Los Angeles, USA
  • Audited by a 3rd party to ensure that they meet strict social compliance standards.
Lace Work
  • New Delhi, India
  • SA8000 (from Social Accountability International Standards) certified factory that is audited regularly for fair treatment of workers: working conditions, living wage, human rights.
Miscellaneous
  • Mumbai, India
  • Fair Trade Certified factory whose mission is to empower women. Trains and empowers women living in the slums of Mumbai.
  • Provides educational sponsorships to children of workers, provides health insurance, and does trainings on savings and finances.

Whew! This is all so good that even I am surprised. On top of all of that, VETTA ships in packing materials that are made from 100% recycled materials and FSC certified materials. They also try to make as much of their product and as many of their products in the USA whenever possible.

I think I’m sold. Even with the higher price tag the value per wear for VETTA pieces will save money in the long run. Not to mention that their general encouragement to buy less and wear more not only benefits the planet by discouraging overconsumption but will also benefit my mornings as my work wardrobe is simultaneously styled and simplified.

I guess what I’m saying is that VETTA is the epitome of ‘buy less, choose well’ and I’m here for it. Check them out in our marketplace and also on their website here.